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The idea of self-indulgent sadness is something that Del Rey’s music is often linked to. Her self-described ‘Hollywood Sadcore’ can perhaps be credited for the birth of the alternative pop genre, an era of teens romanticising a depressive aesthetic through the likes of Del Rey, The Neighbourhood and Arctic Monkeys. Such an idea of doomed love – the one-sided mentality of dressing up for someone yet ultimately landing up second best – can be found in many of Del Rey’s songs. The song feels pervaded by a sense of nostalgia Her boredom somewhat parallels the melancholy nature of the song itself, a surprising breakthrough onto the EDM-dominated UK charts of 2011. The self-edited video, uploaded to YouTube by Del Rey herself and responsible in part for her breakthrough into mainstream culture, highlights this grainy clips of lovers from vintage film rolls interspersed with motionless clips of the singer gazing into a webcam. However, she makes herself content with settling into this routine, embracing her sexuality and performing for her lover in a way that is “all for you / Everything I do”.ĭespite the singer’s claims that “Heaven is a place on earth with you”, the song feels pervaded by a sense of nostalgia for a golden era of romance – one without the distraction of video games. Her seduction of such a lover’s attention is hypnotic: “I’m in his favourite sun dress / Watching me get undressed / Take that body downtown.” Del Rey surely knows the relationship is doomed. Over minimal instrumentation, she sings about a relationship that has settled into mundanity her lover preferring to give his attention to his video games than to her. Throughout ‘Video Games’, Del Rey builds up her fantasy of romance. It captures the essence of a self-indulgent love and obsessive doom that defines our most recent decade.
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Her debut single ‘Video Games’, having recently been named ‘Song of the Decade’ by Q Magazine, embraces this. Illusions of glamour and decadence underlined by a sense of doom – what is it about ‘Video Games’ that characterises the 2010s. Since her breakthrough in 2011, Lana Del Rey’s music has embodied the vision of an idealised Americana, the dying American dream disguised by nostalgic fantasies of red lipstick and romance.